One of our directors came up with the idea of founding a nursery after trying to place their child into nursery day care in 2006, without success. The problem was that there were no really high quality nurseries that focused on both the children and parents. This director’s high standards couldn’t be met by any other childcare business he visited, and so Banana Moon Day Nursery was born.
Parents quickly realised that there was something different about this nursery – the setting was superior to others, was much safer, and the experience left their children feeling happy and fulfilled. News of these positive results spread quickly, as parents began recommending Banana Moon Day Nursery to their family and friends. In under a year, the nursery was full and a second nursery opened in order to cater to increasing local demand. Within a few months both nurseries had earned the accolade of being the ‘best in Warwickshire’.
Our belief in always putting the children first, along with the intention of developing a successful business model, have remained at the forefront of the Banana Moon brand as it grew, and we began to franchise the business in October 2010. Banana Moon is a real success story with 10 franchises signing up to open their own Nursery in the first year.