The latest Childcare and Early Years Survey of Parents 2024, published by the Department for Education (DfE), provides powerful insights into the growing demand for childcare services in England – and it presents an exciting opportunity for anyone considering a franchise in early years care.
A snapshot of growing demand
The 2024 data shows that nearly three-quarters (74%) of children aged 0 to 4 received some form of childcare in a typical term-time week – 64% in formal childcare. This equates to approximately 1.9 million children in formal childcare.
Even more notable is the increase in the use of formal childcare for two-year-olds, which rose from 58% in 2023 to 64% in 2024. This suggests that more families are seeking structured, professional environments like nurseries earlier in their child’s development.
At Banana Moon Franchise, we see this trend reflected every day. Parents are prioritising reliable, quality care – and our franchisees are meeting that demand with nurturing environments that support both children and families.
Securing a place
Further showing the need for high-quality childcare services is strong and stable, the DfE found that 39% parents felt there were not enough local childcare places, while 26% of parents whose children were not using formal early years provision are currently on a waiting list for a provider.
Furthermore, the expansion of government-funded childcare is making high-quality care more accessible, especially for working families. This kind of backing creates a solid foundation for long-term growth in the sector. As more parents seek funded places, nursery franchises like Banana Moon are perfectly positioned to provide trusted, consistent care that meets these expectations.
Why choose a franchise like Banana Moon?
The evidence is clear: childcare is a vital service, but much more than that – it’s a thriving, future-focused industry. With so many families relying on formal childcare – and government policies actively supporting their access – there’s never been a better time to join the early years sector.
At Banana Moon Franchise, we’re proud to lead the way in delivering care that families trust. And we’re looking for franchisees to grow with us. Interested? Let’s talk!
Source:
Department for Education, Childcare and early years survey of parents for 2024, published 10 July 2025
