For nursery owners and franchises, staying ahead of the curve in marketing trends is essential for attracting new families, building lasting relationships and ensuring long-term success.
Whether you’re an experienced franchise operator or just starting out, 2025 presents new opportunities to harness the power of the latest popular marketing strategies.
Here are seven key trends for the coming year.
- Video rules!
Video marketing isn’t a new trend, but it continues to be one of the most powerful tools for engaging prospective parents. In 2025, expect even more emphasis on high-quality video content that showcases the values and environment of your nursery.
Consider offering virtual tours – with hybrid working and growing comfort with remote technology, many parents now prefer to explore potential nurseries online before committing to an in-person visit. Clips of classrooms, play areas and facilities can help parents visualise the atmosphere and learn about your curriculum without leaving home, while day-in-the-life videos can highlight the unique aspects of your nursery environment.
- The retro revival
Nostalgia is a powerful marketing tool. Covid-19 sparked a revival of retro marketing, which is still going strong, with comebacks from cult classic toys like Barbie and Furby. Whatever you think of the toys, you could use them to create social content that invites parent participation, as they bring back childhood memories for so many.
- AI and Automation in Marketing
Artificial intelligence (AI) and automation are transforming how businesses communicate with customers, and nurseries are no exception. Sophisticated AI tools can help streamline your marketing efforts – for example, creating automated email campaigns that nurture leads while you set up your new nursery space.
That said, proceed with caution as AI is facing heightened scrutiny. A balanced approach is essential – while automated solutions can help make certain processes more seamless, the human touch will come back to the fore in 2025. With that in mind…
- Personalised experiences
Gone are the days of one-size-fits-all marketing. Today’s consumers – including parents looking for nurseries – expect personalised, relevant experiences. The key is using data to cater to the local areas to create a unique and compelling experience that speaks directly to the needs of potential parents.
- Going green
Sustainability and ethical practices continue to be major priorities for parents, especially when selecting a nursery for their children. Being transparent and proactive about your sustainability efforts in 2025 will position your nursery as a forward-thinking, responsible. Whether it’s using eco-friendly materials, maintaining a sustainable menu or promoting outdoor learning experiences, nurseries should highlight their commitment to sustainability in their marketing efforts.
What’s more, 2025 will see increased sustainability legislation, and there’s speculation that it could soon become a ranking factor for search engines, meaning Google might favour eco-conscious brands.
- Building an online community
Social media continues to be a crucial part of any nursery’s marketing strategy, but in 2025, it will evolve into a true community-building tool that can promote loyalty and provide parents with valuable resources.
Circling back to our first trend, as consumer preferences shift toward snackable, engaging content, nurseries can use quick video clips to deliver information quickly and creatively to humanise your brand and build trust.
- Online reviews
Online reviews will remain a pivotal factor in building a trustworthy and relatable brand image. Parents will often choose nurseries based on positive reviews and overall online reputation, so encourage parents to leave you a review on Google.
Staying ahead
In summary, the marketing landscape for nurseries in 2025 will continue to be shaped by creating an authentic, relatable and community-driven social presence. As various trends unfold, the key is staying flexible and innovative, ensuring that your nursery remains a trusted and valued resource for families in 2025 and beyond.
Here at Banana Moon franchise, we work with a dedicated marketing agency, who are there to support our franchisees with marketing ideas, plans and collateral. They use data and insights to tailor services to meet the specific needs of families in local communities, which creating effective marketing campaigns to help our nurseries ahead in the evolving market.
